SUGGESTION TO SWISS NATIONAL BANK PRESIDENT PHILIPP HILDEBRAND To:                          The Honorable Swiss National Bank President Philipp Hildebrand From:                     Athinarayanan Sanjeevraja RE:                          Rise in Swiss Franc Suggestions & Solutions: Good Morning President. I am writing to express the concern of rise in swiss franc. We know that currency appreciation boosts a strong economy, low inflation and low unemployment. In addition, it lowers the cost of commodity imports. In general currency appreciation softens the demand for exports but in Switzerland exports rise. I think that most of the swiss goods are “Veblen Goods”. If we bought swiss goods of their class and quality so as its price goes up so the demand for the good also rises. For instance “Rolex Watches”. As a result high swiss franc is increasing its exports. Switzerland is not plagued by a high national debt and perennial budget deficits. Its monetary policy has b